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We test limits

Testing testing testing…

Developing a new product is a journey that requires dedication, hard work, and a lot of testing. As the founder of NÆ | LU , I am often asked how I developed the sun product and how I ensured its effectiveness in extreme conditions. The truth is, I couldn’t have done it without my brave and supportive group of friends who helped me every step of the way.

From mountains to the ocean, my friends and I tested the sunscreen in various extreme conditions to ensure its efficacy. We went running, skiing, surfing, biking  even paragliding, always aiming for the most challenging conditions. I wanted to be certain that the product would hold up under any circumstances.

In addition to our own testing, I conducted a clinical study where I had 12 participants sit in a whirlpool with our sunscreen on, then tested them under UV light to see how long the sunscreen remained effective.

Challenge accepted!

It was a challenging and intense process, but it was necessary to ensure that I could deliver on our promises to our customers.

After three years of development, testing, and many dusty days, I can say with confidence that there NÆ | LU Sun is a product that truly delivers. It was not an easy journey, but having a supportive network of friends and family who believed in me and my vision helped me to persevere.

As an entrepreneur, I know how difficult it can be to start a business and bring a new product to market. My advice to anyone embarking on a similar journey is to surround yourself with people who support you and believe in your vision. My biggest learning was that it’s important to seek out those who will challenge you and provide constructive feedback, as they will help you to grow and succeed.

At NÆ | LU , the goal is not only to provide a high-quality and effective sunscreen product, but also to build a community of strong and supportive women who lift each other up. We believe that through our product and our message, we can inspire and empower women all over the world to pursue their passions and thrive in any environment.

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