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#WEARENAELU

MORE than a skincare brand: A movement of confident women who are not afraid to pursue their passions and empower each other. Our products are developed with high quality, effective ingredients and ethical manufacturing processes that promote sustainability and positive environmental impact.

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We test limits.

Developing a new product is a journey that requires dedication, hard work, and a lot of testing. As the founder of NÆ | LU , I am often asked how I developed the sun product and how I ensured its effectiveness in extreme conditions. The truth is, I couldn’t have done it without my brave and supportive group of friends who helped me every step of the way.

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We focus on women’s needs.

We want to address a topic that is often overlooked in the world of skin care and sun protection: the differences between men’s and women’s skin. While there are many similarities in skin structure between the sexes, there are also notable differences that can affect how skin care products work on the skin.

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We take responsibility.

At NÆ | LU, we take our commitment to protecting both you and the environment very seriously. We’re passionate about using safe and sustainable ingredients in all of our products, which is why we’re proud to offer vegan, cruelty-free, and reef-friendly options.

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Our Packaging

At NÆ | LU, we’re committed to sustainability and minimizing our environmental impact. That’s why we’ve made sure that our packaging is as sustainable as possible.

Our cardboard packaging is FSC labelled

Tubes are made from >50% recycled plastic

Reducing new plastic & minimizing waste

While we’re proud of the sustainable options we’ve chosen, we know that we can do better. Our goal is to move towards 100% recycled tubes, but unfortunately, as a small business, we’re unable to purchase the required 25,000 pieces (you need to buy from the manufacturer to get 100%) at this time. However, we remain dedicated to our mission and hope to make the switch as soon as we’re able to.

Our goal is to move towards 100% recycled tubes.

Founder, Susanne Schwarztrauber

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