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Hi, I’m Susi, a professional kitesurfer and pharmacist from Germany. Parts of my body are without pigmentation and due to my lifestyle I am always exposed to intense UV rays, making high-standard sun protection a crucial necessity for me.”

Founder, Susanne Schwarztrauber

Born Out of Personal and Friends’ Needs

During my extensive outdoor hours with fellow female athletes, I couldn’t help but notice that we all faced a common struggle – the search for a sunscreen that truly met all our needs. I began questioning why active cosmetic companies did not consider the inherent differences between male and female skin when developing formulations specifically for extreme conditions.

Frustrated by the lack of a sunscreen in the market that fulfilled my exacting standards and tired of carrying around numerous cosmetic tubes during my travels, I reached a point of exasperation. I was constantly discomforted by sunscreen getting into my eyes, causing them to burn, and faced the unpleasant trade-off of compromising my skin health or having a ghostly white appearance.

At that moment, I realized that I needed to take matters into my own hands and make a change. I wanted products that would make my life easier and meet my specific requirements. I sought products I could trust, knowing exactly what was in them, and that would support my active lifestyle and serious approach to life.

I took it step by step, and here we are today. I want to express a heartfelt shoutout to all my friends and family, and especially to my partner in crime Daniel, who supported and cheered me on throughout this journey. It was undoubtedly tough and challenging, and I’m grateful for your unwavering support and for joining me on this adventure.

My promise to you

All ingredients in NÆ | LU products are chosen with attention to detail and a foundation in scientific research. The formulations have a natural base and are free of undesirables. Every ingredient is supported by scientific studies that demonstrate its efficacy. That’s why I also made the decision to produce in Switzerland. I wanted to ensure that every tube you purchase offers true value for your money.


We take pride in our reef safe product, ensuring that it not only protects your skin but also contributes positively to the preservation of coral reefs. Enjoy the beach and the sun, knowing that you’re making an environmentally conscious choice.


Long story short:
Just watch our campaign video


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